Prime Labels

A prime label’s main purpose is to make sure that the consumer chooses a specific product over one next to it on the shelf. Because of that, incorporating high color can be a key to the effectiveness of that prime label. With Ward/Kraft, we make it easy to set your product apart from the competition. Our photo quality prime labels provide an eyecatching image on any product to which they’re applied. We support the prime label market with a wide range of capabilities; paper or poly face stocks, lamination or UV coating, textured finishes, printing on the back of the label and a rubber based adhesive that is compatible with most surfaces. No matter what your prime label needs are, Ward/Kraft can support you.

Applications

• Packaging labels
• Wine bottle labels
• Promotional labels
• Food and beverage labels
• Distribution labels
• Direct mail

Advantages

• Hot melt adhesive applies and adheres better to certain surfaces
• High quality commercial print promotes high product image and catches the consumer’s eye
• Small to large runs allow for a prime label solution for smaller companies

Features

• Aggressive hot melt adhesive
• High photo quality offset printing
• Paper stock available
• Thermal printable gloss or matte lamination available
• Machine or hand applied
• Available in rolls
• 4 color process available
• Virtually any size and shape
• Minimum quantity of 250
• Printing under adhesive available
• Variable / barcoding imaging
• No die charge

Markets

• Retail
• Packaging
• Food and beverage
• Distribution
• Direct mail
• Health care
• Education
• Manufacturing
• Real estate
• Insurance
• Organizations
• Financial